Real Estate Marketing Services
Libertad Real Estate provides specialized real estate marketing services to help you connect with the Hispanic market in your area. Our process involves comprehensive market demographic studies, development of a specific strategy, implementation of proven marketing tactics, and the wealth of knowledge within the Libertad Real Estate team.
Market & Demographic Studies
Before we begin marketing a property, it is essential to determine the exact demographics of the surrounding areas to evaluate your property’s desirability to the Hispanic market. This study will determine what types of hispanic clients might be interested in your property and what types of clients the owner would like to attract.
Once we have a good idea of what type of client we are marketing to and what type of property we are working with, the next step is to determine a strategy to reach the perfect client for your property. This involves looking at all the available marketing tactics and determining which will be the most effective at reaching your ideal client.
Tactics & Execution
There are a wide variety of ways to reach your ideal Hispanic client. Some tactics might involve…
Advertising on Hispanic Radio Stations.
Placings ads in Hispanic Magazines and Newspapers.
Placing signs/banners in Spanish at the property.
Reaching out to our contacts in the Hispanic community.
Email Marketing to our Extensive Hispanic Contacts
Direct Mail Marketing
There are distinct differences between American and Hispanic culture in the way we conduct business. American business professionals are often concerned with the data, facts and specific details of the transaction. Verbal and written communication tend to be brief and to-the-point as well as literal-minded and highly explicit. In Hispanic cultures, there is typically a broader focus. Contextual factors such as relationship, circumstances, timing, social appropriateness, the hierarchical status of the parties involved, the degree of trust they share, or whether the encounter is in public or in private can have significant effects on the business relationship. Our knowledge of these subtle cultural differences allows us to more effectively market your properties.
Are you a brokerage firm or landlord that wants to better engage with the Hispanic market? Libertad Real Estate provides co-brokering services to make it easy and painless to market your properties to this diverse demographic.
HOW DOES IT WORK?
First we do a full assessment of your property to determine the size of the local Hispanic market and the desirability of your location for Hispanic businesses. This asessment will determine marketing tactics, which Libertad agent you should be working with, and your possible return on working with us.
We develop a concise marketing plan customized to your property to increase its exposure to the Hispanic community. This plan may include…
- Advertising on Hispanic Radio Stations.
- Placings ads in Hispanic Magazines and Newspapers.
- Placing signs/banners in Spanish at the property.
- Reaching out to our contacts in the Hispanic community.
All of our marketing materials direct prospects to Libertad Real Estate agents. Our agents are proficient Spanish-speakers and familiar with the Hispanic culture, so we can effectively represent your property and eliminate any language and cultural barriers.
When the Client Calls
From the moment the phone phone starts to ring about your property, Libertad Real Estate is there to handle communication and sales with Hispanic prospects. Our team of bi-lingual real estate specialists will handle each call professionally and find the perfect tenant or buyer for your property.
Contracts & Negotiations
It can be a real challenge to explain and negotiate contracts across the language barrier. This is where Libertad Real Estate can really help. We can relate all the important details of leasing or sales contracts so that all parties involved are in full understanding of what is happening.
Negotiations are difficult enough without language and cultural barriers. Libertad agents bridge that gap and make the process easy and seamless.
Want to learn more? Contact Us Today
Libertad Real Estate works with a variety of financing options to fit the individual needs of your clients.
We have worked with a variety of reputable financial institutions and mortgage companies throughout the years. These established relationships allow us to help our clients with their financing needs. Many of the bankers and mortgage brokers that we work with are also bilingual. We help you meet your financial needs and also establish clear channels of communication.
Contract Sales / Seller Financing
For clients who don’t fit the traditional financing mold, Libertad Real Estate can often help facilitate seller financing directly to the client. We help you draft promissory notes and work with an experienced legal team to provide financing that benefits both the buyer and the seller.
We routinely work with outside investors who are looking to fund projects. We can evaluate your property and financial situation to determine if you qualify for investor financing.
11980 Fishers Crossing Dr
Fishers, Indiana 46038
Proud Member of One Zone,
Hamilton County Chamber of Commerce